We were already running a traditional year-end category round-up of Best Poppin Products, when it was time to cook up another.
This one was to be based on our hottest sellers. Which among Poppin’s charmingly personified products were bringing consumers the greatest pleasure? Who were the favorite workmates?
Workmates of the Year were featured on the web and across social media and email streams. Indeed, I love a campaign that keeps you riffing.
Merrill Feitell 