There’s a whole lot of story behind the story of Juju Supply Co., which offers up a stunning jewelry collection—along with the galvanizing reminder that the objects we keep close have the power to harness our focus, transform our attitudes, and inspire us to keep going, no matter what we’re going through.
The company’s backstory spans decades and enough drama to convince anyone to keep a totem at the ready, so it was a challenge to boil down to a mission statement and quick copy sound bytes to beckon a new breed of jewelry shopper. I’m truly honored to have been a part of it!
I also loved helping come up with copy for Juju’s social media staple, 5 Questions—and there’s no better treat than reading a new set of answers.
You definitely must check out Juju Supply Co.
Merrill Feitell 