Copywriting • Artist Statements • Brand Identity
Everyone’s got a story—but it takes great storytelling to get an audience to really listen.
With more than a decade’s experience in copywriting and branding, I bring marketing savvy and real writerly chops to communications, social media, and brand content—helping everyone tell better stories.
I work with companies, individuals, and fellow artists to create promotional materials that are engaging, compelling, and do justice to their work. So let’s tell your story—and let’s make it a great one.
Bios with Clarity & Dimension
Many of the models represented by Visions Los Angeles are also thriving as artists, activists, rockers, and entrepreneurs. Within the agency, they’re known as Visionaries—and I had the great pleasure of writing bios for many of them.
Pop-up ads that aren’t annoying?
Given the direction to cook up some “un-annoying” pop-ups, I overhauled Poppin’s pop-ups and direct-response emails by turning to brand voice, persona, and personification, relying on character to reinforce brand identity while showcasing products.
Spin: Is The A Doctor In the House?
It wasn’t easy, but in this piece I believe I was actually able to make it seem pretty cool that your pricey Ping-Pong Conference Table is probably chipping. And it’s all written in true brand voice. Score!
826NYC + The Brooklyn Superhero Supply Co.
In the gutted Brooklyn storefront that would become the Brooklyn Superhero Supply Co. and 826NYC, a non-profit writing center, I started helping out by writing mission statements, web copy, press releases, and fundraising appeals—and once the non-profit got off the ground, I got to invent Superhero products by the dozen, naming them, writing product descriptions, and spray-mounting labels onto empty cardboard boxes, stocking the store until the wee hours to prove that, indeed, art had the power to invent a new world.
Merrill Feitell 